Wednesday, April 15, 2009

It’s 9PM, do You know where YOU are?

Today, 1500 iPhone apps use Skyhook’s XPS for location-finding service. Ted Morgan, CEO of Skyhook Wireless, described the rapid growth of his company to the recent Xconomy Forum on Mobile Innovation.

XPS is the world's first true hybrid positioning system. By combining the unique benefits of GPS, Cell Tower triangulation, and Wi-Fi Positioning, XPS delivers the same level of location quality whether indoors or outdoors, in the country or downtown.

The key advantages of XPS are that it is:

Fast:1 second location lookups,

Accurate:Ranges of 10m - 20m, indoors and outdoors,

Dependable:Everywhere you live, work and play.

To build its location data base, Skyhook today employs 500 contract drivers roaming the planet mapping Wi-Fi access points. Their location base has grown from 50 thousand to over 100 million points.

Skyhook had been struggling along on a combination of bootstrapping and angel financing until the day that Ted Morgan received a call from Steve Jobs. Actually, Ted was out of the office, so what he received was a phone message, which he was convinced was a prank. At the urging of his employees, Ted returned the call several hours later. Skyhook had a deal with Apple in six weeks and XPS was running on the iPhone in a few months. Today, XPS can run on most smart phones, but Apple still provides ninety per cent of Skyhook’s business.

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