Saturday, June 13, 2009

Let us now praise iPhone users

Forrester Research says iPhone users are richer, younger, and perhaps even more productive at work than those who use competing smart phones. Few of you will believe that I am richer, younger, and more productive than Dan Bricklin, who uses a G1; although he also has an iPod touch so he can experiment with the interface.

Neil Hughes reports on the study in his blog on Apple Insider:

iPhone users are younger: 30 percent of iPhone users in 2008 were of Generation Y, a larger portion than the rest of the smart phone market,

iPhone users are more educated and affluent: 49 percent of iPhone users have a college education, and 67 percent earn more than $70,000 a year,

iPhone customers spend more on their service: the average monthly phone bill for an iPhone user was $87, compared to $76 for the smart phone market, and $66 for traditional mobile phone users,

Employers are slightly less likely to subsidize an iPhone: 24 percent of respondents with an iPhone said they are compensated by their employer for their phone bill, while 28 percent of smart phone users have their employee pay all or part of it.

Comparing customer Internet usage, the study shows that the iPhone blows away its competitors: 78 percent of iPhone users reported they access the Internet at least weekly on their phone, while only 38 percent of the rest of the smart phone market were on the mobile Web that often.

The study was performed last year, since which I have become neither younger nor more affluent. Disregarding Generation Y, Dan is a Baby Boomer, and I modestly describe myself as a member of the Greatest Generation.

I continue to recommend Dan's book: "Bricklin on Technology." One of his chapters: “What Will People Pay For?” has been reprinted in the Harvard Business Review. You can read an excerpt here.


  1. Do you know that you can also take a snap shot while you're on a video call? It's really great that iphone features are really fun and convenient.

  2. iPhone never fails to amuse and amaze its users with fun and practical applications. it's got everything you need in a mobile phone.