Developing iPhone Apps, a Virtual Workshop

Scanning the list of events for MassMobile Month, I found one that might appeal to you even if you are not convenient to the Boston area.


It’s a two hour virtual workshop covering the business of developing iPhone applications. The presenter will be Gregory Raiz, the founder of Raizlabs, who has worked on over 20 iPhone projects. It takes place on March 8. You can sign up and attend online.

The target audience for this talk includes individuals or businesses considering building an iPhone, iPad or mobile application or planning on having a product developed. No technical expertise is required; however, a familiarity with the iPhone and the app store is recommended.

I myself signed up, even though I normally dislike online tutorials.

You can sign up here on eventbrite, where the workshop is described as follows:

This workshop will cover the business of building iPhone applications. It will address the risks and the potential rewards of producing an application and having it for sale in the iTunes App Store. The workshop will cover the following aspects of the business including:

 • How to pick an application concept

• What makes an application successful

• Building a business vs. building an app

• The highs and lows of success

• Getting noticed in a sea of 180,000 apps

• Apps that compliment your core business

• Pricing your application and App Store business models

• Designing and developing - what to expect

• Is your app social? (Email, Facebook, Twitter, etc.)

• Costs of building applications

• Marketing app basics

• Application Rejections

• Resources and Tools

• Beyond the iPhone (Android, Blackberry, Web)